How We Raised Our Kickstarter Goal in Less Than 24 Hours (Spending $0)
Our game Arms & Influence is live on Kickstarter right now. Luckily for us we have already reached our goal and are just working on continuing to get the word out there about the game.
We did not expect this level of support from prelaunch marketing that we did. Especially since we did not spend 1 dollar on advertising.
So here’s exactly what we did that resulted in us hitting our $7500 goal in one day.
Used Our Existing Network
Many people don’t realize that over the course of their lives they’ve built up a network of people that want to see them succeed. Every positive connection you’ve made over the course of your life is a potential person that may want to be a part of your success. Use that! It has proven to be incredibly valuable to us. As long as you are creating something that you believe can bring value to peoples lives they will want to help you.
Built a Network
The plan we created was to get people first to our Instagram and then to get people who are more invested into our newsletter. So we took the following steps to do that.
1. Created an Instagram account and built it up with content on a weekly basis. (Targeting people with specific interests and using hashtags that go with our brand)
2. Used posts and Instagram stories to drive people to sign up for our newsletter on our website where we sent out weekly updates about how the game was coming along.
3. Treated the newsletter subscribers like the super fans that they were by showing them content before anyone else.
4. Told everyone we possibly knew and got them to follow our Instagram or sign up for our newsletter.
The bulk of our initial customers were from our existing network that we’ve just built up from daily life. From their they tell their friends and those are the strongest types of network connections. When a friend recommends something it’s a strong indication to buy, especially when it’s like oh this is my friend of a friends game.
So think about where you already have a strong network and tap into that first.
Used These Apps
Here is what we used from what we gave most attention to what we gave least attention:
Mail Chimp (Newsletter)
Squarespace (Website with integration to Mail Chimp)
Reddit (Posted our art from time to time)
Always think about the value you’re creating for your audience before you post not about how many likes you will get.
Genuinely create something you think people will love.
Think about Reddit subreddits or Facebook groups that might be interested and genuinely engage in those groups. Stay away from self promotion until the time comes. In other words give more than you receive. You can learn a lot from groups about game design as well.
That’s All We Did
We did not expect the network we built up to provide such a strong first push. Now we are trying to figure out how to use the remaining time to reach more people. Stay tuned to see if we’re able to continue our success!
Please check out our campaign Arms & Influence — You can find me on Twitter or Instagram @thedrewprint